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My styling for DFS Sofas

Summer campaign Styling for DFS. How to get the costal vibes. Read on www.karinecandicekong.com

Summer campaign Styling for DFS. How to get the costal vibes. Read on www.karinecandicekong.comLast month, I flew to London to style the Summer campaign for DFS which took place in a magical place in Seasalter, Kent. As the photos have been featured in the press, I’m now allowed to share them with you here.

The brief from DFS was to achieve a costal look around this beautiful sofa which is part of the French Connection collection (the coffee table too is from DFS, stunning isn’t it!?).
I wanted to stay away from the costal shabby chic look we often see in magazines so my inspiration for the photoshoot was the beach houses that line the coast of Cape Town in South Africa. The location was just perfect for this!

To achieve the look, I introduced textures using this striking Z1 pendant light with a black sisal shade as a centre piece to complement the blue of the sofa and this pretty basket  and added soft furnishings with patterns using handmade indigo throws and cushions.Summer campaign Styling for DFS. How to get the costal vibes. Read on www.karinecandicekong.comSummer campaign Styling for DFS. How to get the costal vibes. Read on www.karinecandicekong.comSummer campaign Styling for DFS. How to get the costal vibes. Read on www.karinecandicekong.comGET THE LOOK:

  1. Antique Elm wooden stool  and Botanic prints from Mydeer.nl
  2. Z1 pendant light
  3. Coast sofa from DFS
  4. Mix of cushions with patterns
  5. handmade indigo cushions & throws
  6. Black ceramics (Stylist’s own)
  7. Jasper pouffe from Swoon Editions
  8. Coffee table from DFS
  9. Natural basket

Summer campaign Styling for DFS. How to get the costal vibes. Read on www.karinecandicekong.com

PS: If you havent heard yet, I have been nominated for the 2015 Amara interior Blog Award for Best Organisation Blog which I’m really happy about!

If you enjoy reading my blog, it would mean a lot if you could spare a bit of time and help me to get shortlisted for the finals by casting your vote HERE. Thanks you SO much in advance for all your help and support!

3 Comments

  1. This blog is unique and beautifully organized. It deserves to be rewarded.
    Beautiful solutions of space and good selection of elements.
    Congratulations. I really like it here.

  2. Pingback: London calling | BODIE and FOU Style blog

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